When you walk in to any major bedding stores looking for the perfect bed sheet for your home, you’ll soon be bombarded by many sheets without much differentiation from their thread counts or quality other than their expensive price tags.

Here are the things you might be paying for that expensive piece of sheet and you’ll definitely agree it’s not worth it.

A Retail/Brick & Mortar Store

Imagine being greeted by lavish store decors and overly enthusiastic sales staff waiting to bag their big fat commission home. Many people don’t realise all of these overhead costs of rental, salary and utilities goes into the retail markup prices that ultimately ends up with the customer. With lesser overhead costs due to Heavenluxe’s direct to consumer model, we’re able to offer luxury sheets without the markup prices.

Brand Licensing

How much does it cost to name a set of sheets? In some cases, it might go up to thousands of dollars. Many manufacturer pay to license a designer brand for the same quality of sheets you can get it elsewhere (hints at Heavenluxe*) and customers often might pay up to 5 times as much for something that normally cost you not more than $200.

Ridiculously high thread counts

Thread count was initially termed to convey the comfiness and luxury of a set of sheets but just like any other products in the world, it has since been manipulated as a marketing lingo to influence customers. Many brands often manipulate the thread count number by counting in the number of ply used instead of the actual thread. Meaning your 1200 thread count bed sheet is in fact only 300 thread count.

Until now, customers only have 2 options, either buying luxury sheets that cost $700 that promises 1200 thread counts or cheaper sheets that feels like your daddy’s beard.   

That’s where we come in! By selling directly from our website, Heavenluxe cuts offers consumers a lower price than what retail stores charges by cutting out middleman and unnecessary costs.

Shop Heavenluxe here.